By admin | Comments: 0 | 19/05/2018

At Love Allura we bridge the gap between high street and designer fashion. Providing you with investment but versatile and wearable pieces.

Nowadays, we live in a fast fashion industry and sometimes it can be hard to keep up. Your wardrobe is like a conveyor belt constantly churning out the latest trend. Only to get rid of shortly after to make way for the latest look.

While we do like to be able to get something we see on the catwalk instantly. We miss the days where good quality clothing and amazing fit were paramount. It seems we have lost this along the way.

However, Love Allura appreciate the buzz the ‘NEW IN’ section gives you when shopping online. Our aim is to drop new collections and labels monthly.

So what better time to announce the arrival of Australian brand… THE FIFTH LABEL. Sister company to FINDERS KEEPERS & KEEPSAKE THE LABEL – so you now it’s going to be a good one.

Since its launch in 2014, THE FIFTH LABEL has garnered a cult following for uncomplicated, confident everyday wear. At its core, THE FIFTH LABEL emanates versatility. Through the use of trend let prints and an accessible colour palette. THE FIFTH supports a laidback sensibility with a focus on quality and wearability. THE FIFTH LABEL now dominates the ‘model off-duty’ space, providing versatile fashion staples with styles that can be dressed up or down.

Check out some of our favourite looks from the first collection CYPRESS.


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